ULTA options flow: unusual options activity in Ulta Beauty, Inc.
Updated 28 September 2026, 09:54 ET
Over the last week the tape recorded 14 unusual options prints in Ulta Beauty, Inc. (ULTA), $847K of tracked premium, leaning bearish. Bullish premium was $286K against $491K bearish; $418K went into calls and $429K into puts, a put call ratio of 1.03. The largest print was $113K of ULTA 20 Nov 2026 $600 calls on 23 September 2026, swept at ask. The last session with prints, 25 September 2026, added 5 prints and $265K of premium. ULTA closed at $545.20 on 25 September 2026, down 0.7%.
This week's unusual flow
Prints from 21 September 2026 to 25 September 2026, 3 sessions. Delayed tier: every print is shown twenty minutes after it executed, and the page is rebuilt after each session.
Net premium is bullish minus bearish premium. The put call ratio is put premium divided by call premium, weighted by money rather than by contract count. Sweeps is the share of prints executed across several exchanges at once. Read the guide: Reading the Pulse.
Largest prints of the week
| Date | Contract | Type | Size | Open int. | Premium | Execution | Sentiment | Tier |
|---|---|---|---|---|---|---|---|---|
| 23 Sep 2026 | ULTA 20 Nov 2026 $600 calls | Sweep | 107 | 209 | $113K | At ask | Bullish | High conviction |
| 25 Sep 2026 | ULTA 16 Oct 2026 $550 puts | Sweep | 53 | 119 | $95K | At ask | Bearish | Notable |
| 21 Sep 2026 | ULTA 16 Oct 2026 $515 puts | Trade | 232 | 4 | $88K | At ask | Bearish | Notable |
| 23 Sep 2026 | ULTA 15 Jan 2027 $680 calls | Sweep | 78 | 661 | $74K | At bid | Bearish | Notable |
| 21 Sep 2026 | ULTA 19 Mar 2027 $360 puts | Trade | 200 | 7 | $74K | At bid | Bullish | Notable |
| 25 Sep 2026 | ULTA 15 Jan 2027 $680 calls | Sweep | 85 | 707 | $66K | At bid | Bearish | Notable |
| 21 Sep 2026 | ULTA 20 Nov 2026 $360 calls | Trade | 3 | 25 | $61K | At bid | Bearish | |
| 23 Sep 2026 | ULTA 18 Dec 2026 $525 puts | Trade | 20 | 7 | $54K | At bid | Bullish | Notable |
| 21 Sep 2026 | ULTA 16 Oct 2026 $515 puts | Trade | 118 | 4 | $45K | At ask | Neutral | |
| 21 Sep 2026 | ULTA 16 Oct 2026 $515 puts | Trade | 124 | 4 | $45K | At bid | Bullish | Notable |
| 25 Sep 2026 | ULTA 18 Dec 2026 $550 calls | Trade | 10 | 27 | $43K | At bid | Bearish | |
| 25 Sep 2026 | ULTA 20 Nov 2026 $605 calls | Sweep | 42 | 21 | $34K | At bid | Bearish | Notable |
Size above open interest means the trade opened a position larger than everything that existed in the contract the night before. Above ask and below bid are the most aggressive executions. Read the guide: Size versus open interest.
Where the money is aimed
| Expiry | Prints | Premium | Calls share | Net premium |
|---|---|---|---|---|
| 16 Oct 2026 | 4 | $273K | 0% | -$139K |
| 20 Nov 2026 | 4 | $237K | 88% | -$10K |
| 15 Jan 2027 | 2 | $140K | 100% | -$140K |
| 18 Dec 2026 | 2 | $97K | 44% | +$11K |
| 19 Mar 2027 | 1 | $74K | 0% | +$74K |
| 25 Sep 2026 | 1 | $26K | 100% | +$0 |
The most premium, $273K, is aimed at the 16 Oct 2026 expiry; the nearest expiry with unusual prints is 25 Sep 2026.
A print in a contract expiring this week is a view about the next few days, often about a known event; a print months out is a different kind of statement. Read the guide: 0DTE options flow.
The last session, 25 September 2026
| Date | Contract | Type | Size | Open int. | Premium | Execution | Sentiment | Tier |
|---|---|---|---|---|---|---|---|---|
| 25 Sep 2026 | ULTA 16 Oct 2026 $550 puts | Sweep | 53 | 119 | $95K | At ask | Bearish | Notable |
| 25 Sep 2026 | ULTA 15 Jan 2027 $680 calls | Sweep | 85 | 707 | $66K | At bid | Bearish | Notable |
| 25 Sep 2026 | ULTA 18 Dec 2026 $550 calls | Trade | 10 | 27 | $43K | At bid | Bearish | |
| 25 Sep 2026 | ULTA 20 Nov 2026 $605 calls | Sweep | 42 | 21 | $34K | At bid | Bearish | Notable |
| 25 Sep 2026 | ULTA 25 Sep 2026 $520 calls | Trade | 10 | 14 | $26K | At midpoint | Neutral |
Every print in ULTA with its full detail, the live tape, one tap filters and saved screeners: open ULTA in Options Sentiment Screener.
Price
The live quote and the price chart sit beside the ticker's flow in the app: open ULTA in Options Sentiment Screener.
Analysts
The most recent analyst targets on file, from 18 firms, have a median of $633, 16.1% above the last close. The last 90 days brought 1 upgrade.
Calls bought at a strike above the average target are a bet that the analysts are too cautious; puts far below the price in a name they like are protection or a strong disagreement. Read the guide: Reading one ticker's flow.
About Ulta Beauty, Inc.
- Exchange
- Nasdaq
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- BOLINGBROOK, Illinois
- Website
- ulta.com
Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products. As of March 10, 2022, the company operated 1,308 retail stores across 50 states.
In the same sector
Flow pages for other Consumer Discretionary names in the S&P 500:
AMZN Amazon Com Inc.TSLA Tesla, Inc.HD Home Depot, Inc.MCD McDonalds Corp.TJX TJX Companies Inc.BKNG Booking Holdings Inc.SBUX Starbucks Corp.LOW Lowes Companies Inc.
Learn
- What unusual options activity means
- Reading one ticker's flow
- Sweeps, blocks and where a trade printed
- Size versus open interest
- Bullish or bearish, how a print's sentiment is inferred
- The conviction score and whale prints
The live tape for ULTA with every print's execution detail, one tap filters for calls, puts, sweeps and 0DTE, saved screeners and, for Realtime subscribers, push alerts and no delay. The same screen is in the iOS and Android apps.
Open ULTA in Options Sentiment Screener