WSM options flow: unusual options activity in Williams Sonoma Inc.
Updated 28 September 2026, 09:54 ET
Over the last session the tape recorded 1 unusual options print in Williams Sonoma Inc. (WSM), $30K of tracked premium, leaning firmly bullish. Bullish premium was $30K against $0 bearish; $0 went into calls and $30K into puts, a put call ratio of n/a. The largest print was $30K of WSM 17 Jun 2027 $280 puts on 22 September 2026, executed at bid. WSM closed at $231.90 on 25 September 2026, up 1.4%.
This week's unusual flow
Prints from 22 September 2026 to 22 September 2026, 1 session. Delayed tier: every print is shown twenty minutes after it executed, and the page is rebuilt after each session.
Net premium is bullish minus bearish premium. The put call ratio is put premium divided by call premium, weighted by money rather than by contract count. Sweeps is the share of prints executed across several exchanges at once. Read the guide: Reading the Pulse.
Largest prints of the week
| Date | Contract | Type | Size | Open int. | Premium | Execution | Sentiment | Tier |
|---|---|---|---|---|---|---|---|---|
| 22 Sep 2026 | WSM 17 Jun 2027 $280 puts | Trade | 5 | 20 | $30K | At bid | Bullish |
Size above open interest means the trade opened a position larger than everything that existed in the contract the night before. Above ask and below bid are the most aggressive executions. Read the guide: Size versus open interest.
Where the money is aimed
| Expiry | Prints | Premium | Calls share | Net premium |
|---|---|---|---|---|
| 17 Jun 2027 | 1 | $30K | 0% | +$30K |
The most premium, $30K, is aimed at the 17 Jun 2027 expiry.
A print in a contract expiring this week is a view about the next few days, often about a known event; a print months out is a different kind of statement. Read the guide: 0DTE options flow.
Every print in WSM with its full detail, the live tape, one tap filters and saved screeners: open WSM in Options Sentiment Screener.
Price
The live quote and the price chart sit beside the ticker's flow in the app: open WSM in Options Sentiment Screener.
Analysts
The most recent analyst targets on file, from 13 firms, have a median of $252, 8.7% above the last close.
Calls bought at a strike above the average target are a bet that the analysts are too cautious; puts far below the price in a name they like are protection or a strong disagreement. Read the guide: Reading one ticker's flow.
About Williams Sonoma Inc.
- Exchange
- NYSE
- Sector
- Consumer Discretionary
- Industry
- Retail
- Headquarters
- Wilmington, California
- Website
- williams-sonomainc.com
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, and furniture. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand.
In the same sector
Flow pages for other Consumer Discretionary names in the S&P 500:
AMZN Amazon Com Inc.TSLA Tesla, Inc.HD Home Depot, Inc.MCD McDonalds Corp.TJX TJX Companies Inc.BKNG Booking Holdings Inc.SBUX Starbucks Corp.LOW Lowes Companies Inc.
Learn
- What unusual options activity means
- Reading one ticker's flow
- Sweeps, blocks and where a trade printed
- Size versus open interest
- Bullish or bearish, how a print's sentiment is inferred
- The conviction score and whale prints
The live tape for WSM with every print's execution detail, one tap filters for calls, puts, sweeps and 0DTE, saved screeners and, for Realtime subscribers, push alerts and no delay. The same screen is in the iOS and Android apps.
Open WSM in Options Sentiment Screener